Creative Serenity
We all are creatives to some degree, but some, are creatives by design.
One of the best new developments in mobile or cell handsets that is only just starting to happen, is the change from number naming, to word naming.
I am not sure why it is new.
You would have thought that from the begining handsets would have been given names we could all relate to… It seems that when ever you ask someone what handset they have, the average response is the manufacturer name only.
Nokia or Sony or Samsung etc.
No one remembers that they have a 6230… Something about the numbers that is just not interesting enough to remember.
A chocolate on the other hand is a different story, which is why handset manufacturers have slowly caught on to the fact that word naming is going to be much more appealing, and well, bottom line for the manufacturers, sell many more handsets.
Guys can buy the ‘Tornado’… and girls can buy the ‘Lotus’. Makes much more sense.
Now I am normally easy to please, but in regards to mobile handsets, I still want more…
I want my Tornado to actually look good… Look different from the rest… Stand out and have it’s own style.
To anyone that knows, if you want to stand out from the rest and purchase a piece of technology that has been creatively designed first… then you look towards a company called Bang & Olufsen.
These guys I am sure, get designers to go free form balistic on paper, then bring the creations to life in form, worrying about how to drop in top end electronics second. In any case, they produce so really beautiful technology pieces that set you apart from the rest.
I only just came across this, but B&O have teamed up with Samsung, and with much thought and design process, have come out with a handset creation. And I say creation with good reason.
Now this is what I am talking about… This is what will make me happy… And they have even named it with a word!
The ‘Serene’
If this is the future of mobile handsets then finally, we are getting on track.
www.serenemobile.com